01
Your AI
What capability or product is being used?
START A PROJECT
What should your customers understand better?
Bring a commercial decision that depends on how people understand, trust, or act on AI output.
A useful starting question
“We believe that changing how our AI explains, visualizes, or frames its response will improve a defined customer behavior by a meaningful amount.”
02
Your customer
Who must understand or act on the response?
03
The behavior
What should increase, decrease, or become more appropriate?
04
The business target
Adoption, revenue, cost, or risk?
05
The decision
What will you do after a positive, null, or negative result?
What happens next
1
Initial discussion
2
Hypothesis and metric design
3
Scope, budget, and ethics review
4
Controlled study
5