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Can clearer uncertainty increase trust without reducing conversion?
Find the point at which evidence and uncertainty improve customer action rather than overwhelm or discourage it.
View hypothesisPROJECTS
Falsifiable hypotheses with commercial decision rules.
A project is defined by what could disprove it, what counts as a meaningful effect, and what the company will decide after the result.
seeking partner
Can response design reduce misunderstanding under pressure?
Study whether concise, emotionally appropriate structure improves action in high-stakes or stressful contexts.
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Can staged visual explanations increase first-session success?
Test whether structured visual responses make advanced AI useful to non-expert customers without increasing inference complexity.
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When does multimodal output justify its compute cost?
Measure whether image, voice, or animation improves successful outcomes enough to pay for additional latency and compute.
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Which explanation makes customers safely delegate to agents?
Test how much explanation, preview, and approval customers need before delegating consequential actions.
View hypothesisNull and negative results are first-class outcomes: they may prevent a company from scaling an ineffective product, feature, campaign, or compute investment.