More customers
Reach people beyond expert and early-adopter audiences.
University of Haifa*
AI for Growth, Trust & Peace
The next AI efficiency gain is comprehension.
We research how humanities, design, and behavioral science can help your customers and your AI understand each other better—driving adoption and revenue.
10K+cumulative reference score
3–5target industry research projects
3disciplines united: humanities, design, behavior
THE PROBLEM
Communication determines value.
Powerful models still lose customers through cognitive overload, unclear recommendations, misplaced confidence, and interfaces designed for experts rather than real people.
Goals and context
Language and culture
Expertise and attention
Emotion and risk
Your customer
Humanities-powered communication
Reasoning and evidence
Recommendations
Uncertainty
Complex capability
Your AI
BUSINESS VALUE
Turn understanding into measurable business value.
More usage
Help customers understand, trust, and act on AI responses.
Better decisions
Test ideas before committing product, compute, or marketing budgets.
INDUSTRIES
Research questions shaped for your industry.
Model companies
LLM & AI Platforms
How do you turn model intelligence into mass-market adoption?
Measure how explanation, uncertainty, tone, and interaction structure affect activation, paid conversion, and sustained use.
ActivationPaid conversionUsage depth
Explore this industry Infrastructure
Chips, Cloud & Compute
Which additional compute produces value customers can perceive?
Compare longer reasoning, multimodal output, and better response design against cost per successful customer task.
Compute per taskLatency toleranceCustomer value
Explore this industry Screens, voice, image
Devices & Multimodal AI
How should AI communicate through a screen, voice, image, or device?
Test which modality and presentation sequence helps customers understand faster and adopt features more deeply.
Feature adoptionEngagementUpgrade intent
Explore this industry Agents and workflow
Enterprise & Cybersecurity
When will employees understand, trust, and safely delegate work to AI?
Research delegation thresholds, explanation of agent actions, and oversight designs that preserve productivity.
Deployment adoptionError reductionSupport demand
Explore this industry METHOD
Humanities as an AI efficiency technology.
Model engineering improves what AI can do. We test how language, narrative, visual design, culture, and behavior improve what customers can understand and use.
Language & literature
Design & visual arts
Behavioral science
Culture & context
PROJECTS
Falsifiable hypotheses, not vague themes.
Every project has a predefined population, intervention, comparator, primary metric, meaningful threshold, business target, and decision rule.
seeking partner
Can clearer uncertainty increase trust without reducing conversion?
Find the point at which evidence and uncertainty improve customer action rather than overwhelm or discourage it.
View hypothesisseeking partner
Can response design reduce misunderstanding under pressure?
Study whether concise, emotionally appropriate structure improves action in high-stakes or stressful contexts.
View hypothesisseeking partner
Can staged visual explanations increase first-session success?
Test whether structured visual responses make advanced AI useful to non-expert customers without increasing inference complexity.
View hypothesisCREDIBILITY
University research. Entrepreneurial execution.
University of Haifa*
10K+
cumulative reference score
Professors + entrepreneurs
working on the same commercial question
PROCESS
From commercial question to decision.
01
Commercial question
02
Falsifiable hypothesis
03
Controlled measurement
04
Product decision
Bring us the commercial question your telemetry cannot answer.
A negative result can be valuable: it may prevent a costly feature, campaign, or compute investment from scaling before it works.
Discuss a Research Project