PEOPLE

Professors and entrepreneurs working on the same problem.

The team combines mass-market technology experience with research in language, culture, design, psychology, behavioral science, medicine, and AI.

Victor Lavrenko

Entrepreneurial and research lead

Mass-market technology and LLM behavior

Technology entrepreneur and LLM researcher with experience building mass-market digital products. Connects commercial AI questions with falsifiable interdisciplinary research.

Humanities faculty

Affiliated researchers

Language, narrative, culture, and meaning

Researchers examining how framing, rhetoric, culture, and interpretation change what people understand and do.

Behavior and design faculty

Affiliated researchers

Behavioral science and visual communication

Researchers designing controlled experiments around attention, emotion, cognition, interaction, and visual hierarchy.

Faculty affiliations will be added only after individual confirmation.

The site is already structured for photographs, disciplines, lab roles, profiles, and project relationships to be edited in Sanity.

Discuss a Research Project

Describe the hypothesis and the business decision it should inform. Your email app will open with a structured draft; the site stores none of this information.

Open email draft