Population
Qualified prospects or realistic buyer proxies in a sponsor-defined segment.
All projects
seeking partner
What turns an impressive LLM demo into a confident buying decision?
Compare capability-led demonstrations with workflow- and outcome-led demonstrations to learn what moves qualified buyers from “wow” to a concrete next step.
HYPOTHESIS
A workflow-first demo built around the buyer’s own job-to-be-done and a measurable before/after outcome will increase qualified next-step intent by at least 12 percentage points versus a capability showcase, without increasing perceived implementation risk.
PRIMARY METRIC
Qualified next-step intent: trial, pilot, procurement conversation, or equivalent sponsor-defined action.
MEANINGFUL THRESHOLD
+12 percentage points qualified next-step intent with no meaningful increase in perceived implementation risk.
BUSINESS TARGET
Evidence for which demo structure is worth field-testing in sales; not a guarantee of pipeline or revenue.
DECISION RULES
Threshold met
Field-test the demo structure with a limited sales cohort.
Intent rises but implementation risk also rises
Add implementation evidence and retest.
No meaningful effect
Do not scale the demo format.
Business outcomes are research targets, not guarantees. A null or negative result may still create substantial value by preventing investment in an ineffective product, feature, or campaign.
Intervention
Demo structured around one customer workflow, measurable outcome, implementation assumptions, and evidence.
Comparator
Broad capability showcase emphasizing model breadth and intelligence.
Secondary metrics
Purchase consideration · Ability to explain value internally · Perceived implementation risk · Willingness to pay · Recall