Population
Prospective customers in a sponsor-defined segment who know the underlying problem but are not necessarily expert LLM users.
All projects
seeking partner
Which LLM narrative turns technical capability into customer value?
Test whether outcome-oriented, workflow-specific framing helps customers understand why an LLM matters enough to consider buying it.
HYPOTHESIS
An outcome-oriented, workflow-specific narrative will increase correct value-proposition recall and purchase consideration by at least 10 percentage points versus capability- and benchmark-led messaging, without reducing calibrated trust.
PRIMARY METRIC
Share of participants who both correctly recall the value proposition and cross a predefined purchase-consideration threshold.
MEANINGFUL THRESHOLD
At least +10 percentage points on the primary measure with no meaningful loss of calibrated trust.
BUSINESS TARGET
Evidence for which narrative is worth taking into marketing and sales experiments; not a guarantee of conversion.
DECISION RULES
Threshold met
Test the narrative in a limited market-facing pilot.
Interest rises but comprehension does not
Simplify and retest the message.
No meaningful effect
Do not scale the narrative.
Business outcomes are research targets, not guarantees. A null or negative result may still create substantial value by preventing investment in an ineffective product, feature, or campaign.
Intervention
Narrative centered on a concrete customer job, before/after workflow, and evidence of value.
Comparator
Capability-first messaging centered on model intelligence, benchmarks, and feature breadth.
Secondary metrics
Perceived relevance · Willingness to try · Willingness to pay · Trust calibration · Message recall